AI is solving speed. It has not solved direction.

The research. The reason the last attempt failed. What a partner said 3 months ago. It sits in folders, chat threads and people's heads, or it has left the building.

The Product Leap Framework uncovers ideas good enough to be worth building, and leaves the practice behind so the team can keep doing it.

Proven by building product organizations and the products they ship, over two decades and three technological eras. Through digital, then mobile and social, now AI. Still designing, building and shipping too.

Fractional, advisory, or a single project. A few companies at a time.